Pointers for businesses navigating the lockdown

Here are some pointers I hope to be of use for your business (whether you’re self-employed or have an employer) as you navigate the next 4 weeks:

1. Let’s think about Customers
- How can I bring value / serve my customers during the lockdown? 
- When would it be best to check in with them to see how they are doing? 
- When would it be appropriate to ask them how their business / job is going? 

2. Let’s talk Strategy 
- What will my ideal customer(s) be like after the lockdown?
- What will they need from my business/ me? 
- How can I adapt / develop my products or services in preparation for the post-lockdown environment? 

​3. Let’s invest in Relationships 
- Who can I build / strengthen / amend a relationship with to get my business back on track after the lockdown? 
- Who can I partner with to enhance my product or service to come back ready and relevant to the market after the lockdown? 

4. Let’s focus on Development 
- What can I invest my time in to move myself and my business forward even in the uncertainty?
- What new skills will I / my team need after the lockdown? How can these skills be developed during this time?

5. Let’s maintain Productivity 
- When are my naturally most productive hours? What do I need to put in place to keep this time for work?
- What are some admin things I have been putting off that I can tackle while the business is closed?